In the current publication of The Distributor’s Link magazine, I came across an article titled Sure Thing: Why Every Fastener Distributor Needs To Grab A Page On Google+.
While it makes sense for the fastener distributor, it also makes sense for any distributor who wants added exposure to their business; in other words, every distributor.
The unique benefits from having a Google+ page include improved search engine rankings, more exposure for your company, another way to communicate to your customers and potential customers, and hangouts.
Let’s start off with improved search engine ranking. Let’s face it, Google wants very badly for Google+ to succeed. Google also happens to have the largest search engine, or at least the most widely used one. Google plays very friendly with its own products and indexes Google+ business pages, as well as personal pages for it’s search engine. This can give your business a higher search ranking and add more exposure to your company. As people like your content, they can “+1″ it (this is somewhat the equivalent of “liking” something through Facebook, if your familiar with that concept). Getting a “+1″ is like getting someone’s stamp of approval, and weighs well with Google search.
Another good use for your Google+ page is to use it as another means of communication with your customers and potential customers. Unlike a newsletter, it allows for two way communication and sharing between you and your customers. If your company runs regular specials or promotions, Google+ is an instant way to communicate this to your customers and other that you would like to have as customers.
The other thing that I previously mentioned was “hangouts”. Google hangouts are a video or voice conferencing service. Presently, there can be up to ten people in a hangout. Hangouts could be used for educating your customers, or another way for customers to contact you for customer service related issues. Granted, it isn’t natural for people to call using their webcam, but it is also becoming more common than it was even a couple of years ago.
Best of all, it does not take much effort to get a Google+ page up and going.