With so much online scamming happening on today’s internet, how do you know visitors to your website or, more importantly, ecommerce site feel comfortable doing business with you? Unless your visitors have come to you from some sort of listing that also may grade your business based on customer feedback (example: Google Products), they may not feel comfortable doing business with you.
The Better Business Bureau has an accredited program, simply called Better Business Bureau Online, for websites to help in making your site more credible and comfortable for your site visitors. Their mission, taken from the website, is as follows:
BBBOnLine’s mission is to promote trust and confidence on the Internet. BBBOnLine allows businesses with Web sites to display the BBB Accredited Business seal online following confirmation of their adherence to the BBB Code of Business Practices, including its online standard.
By showing the BBB Online seal (logo) on your site, you are showing your customers that your business measures up to high standards.
