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Being in the Marketing profession, I follow many notable marketing professionals through books, blogs, or websites. One of them that I follow is Seth Godin. In one of his recent blogs, rather than some new idea or thought for the day, he had a free ebook that can be downloaded in PDF format. Seth has compiled written stories from authors who see the “big picture” into this wonderful ebook. It has more than 80 pages, but is a quick read; and a worthwhile read. In Seth’s Blog, he says:
Now more than ever, we need to shake things up.
Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you will find it worth the effort.
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