Savage, Minnesota – March 29, 2010 – CP Tech announces its first completely integrated ecommerce customer.  Screen Systems, Inc. now has an ecommerce site for its customers at www.screensystemsonline.com.

The site is administered by Northwest Graphic Supply, the parent company of Screen Systems.  All descriptions and pricing are controlled within the DistributionPlus enterprise system, meaning that Northwest Graphic Supply can make changes without having to call any outside source to make changes.  The whole site is integrated with DistributionPlus – even the shopping cart is integrated into the order entry system in DistributionPlus.  As soon as the site visitor goes to checkout their shopping cart, the order is immediately created in the order entry system in DistributionPlus. All information is in real-time, so stock quantities are automatically adjusted in the inventory and all pricing on the ecommerce site reflects the correct pricing by customer.

In addition, customers can log on to their account and view their order status and order history, which also provides tracking numbers.  This allows for a self-service portal for customers.

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An article on Tech Crunch sums up the Forrester Research forecast that ecommerce sales in the US will continue to grow at a 10 percent compound rate through 2014 to nearly $250 billion (up from 2009’s $155 billion).

With a predicted 8 percent of all retail sales being conducted online by 2014, what does that mean to retailers that do not have a web presence?  How will this effect your current sales channels?

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New Reporting Format in Next Software Update

March 1, 2010

CP Tech customers that are currently using the DistributionPlus software will soon be getting an update in the software.  One change included in the update will be in the reporting: both in the functionality and the way that you can view it (the update will include a new browse to view your reports).  There is [...]

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Is Your Website Credible?

February 11, 2010

With so much online scamming happening on today’s internet, how do you know visitors to your website or, more importantly, ecommerce site feel comfortable doing business with you?  Unless your visitors have come to you from some sort of listing that also may grade your business based on customer feedback (example: Google Products), they may [...]

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This Month’s “Customer Who Gets It”

February 3, 2010

I recently received a newsletter from a vendor that we use for some of our online marketing.  This was their “inaugural newsletter”.  I do applaud them for starting a newsletter to communicate to customers.
One of the three articles posted in the newsletter was titled, “This Month’s Customer Who ‘Gets It’”.  Even though it was never [...]

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Proctor and Gamble Opens Online Store for Testing

January 26, 2010

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According to an article on internetretailer.com, Proctor and Gamble has
announced that it will launch a online retail web site in late 1st or early 2nd quarter this year.
The article goes on to say that Proctor and Gamble is doing this to see how consumers interact with their products online, and that they [...]

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What Will You Do in 2010?

January 11, 2010

About a year ago, with the economy the way it was, the message  from many business gurus was to nurture relationships with your current customers, and rely on them for additional business. So what will you do in 2010?
Be Creative
The poor economy, whether in the past or still current (depending on [...]

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USPS Flat Rate Shipping for Your Business

December 23, 2009

If your business is a distribution center, much of what you do ultimately ends up in your shipping area to be sent out to your customers.  Many distribution centers primarily use either UPS or Federal Express to ship their packages. You have probably seen the commercials from USPS showing how easy [...]

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What Matters Now

December 16, 2009

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Being in the Marketing profession, I follow many notable marketing professionals through books, blogs, or websites. One of them that I follow is Seth Godin.  In one of his recent blogs, rather than some new idea or thought for the day, he had a free ebook that [...]

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Runnning Your Business in the Cloud

September 2, 2009

Yesterday, the web giant, Google, had the misfortune of their Gmail (Google’s online email service) servers going down for approximately two hours.  Evidently, they had taken down a small percentage of their servers for routine maintenance, but the demand on the rest of the servers was too great, shutting down the [...]

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